Who Writes the News? Corporate Press Releases During Merger Negotiations (Ahern K. R., Sosyura D.)


Abstract Firms have an incentive to manage media coverage to influence the outcome of important corporate events. We investigate this hypothesis by studying corporate press releases during mergers. Using comprehensive data on media coverage and novel data on merger negotiations, we find that bidders in stock mergers originate substantially more news stories after the start of merger negotiations, but before the public announcement. This strategy generates a short-lived run-up in bidders’ stock prices during the period when the stock exchange ratio is determined. The run-up and reversal in media coverage and stock prices cannot be explained by merger rumors, passive media management, or opportunistic merger timing. Overall, we present the first evidence on active media management in M&A.
External link


Libref/ Ahern K. R., Sosyura D. (2011) "Who Writes the News? Corporate Press Releases During Merger Negotiations", AFA 2011 Denver Meetings Paper, pp. 1 - 52
© Программирование — Александр Красильников, 2008
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